U.S. History/Journalism Teacher Pamela Martin of Bloomington High School in Bloomington, Texas. Full-bio

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Lesson Plans Design and Advertising

Pam Martin
Bloomington High School
Bloomington, Texas

Title: Design and Advertising

Objectives

• Students will understand appropriate and effective ad design.

Procedures

• Discuss the features necessary for an effective ad:
  • headline
  • introductory statement
  • body
  • call to action
• Also, discuss use of
  • company logo, address, phone number, and business hours; photos and captions
  • artwork
  • testimonials
  • coupons
• Discuss use of optical center and white space.
• Discuss persuasive words: suddenly, introducing, sensational, offer, wanted, bargain, now, improvement, quick, challenge, hurry, announcing, amazing, revolutionary, magic, easy and compare (from "Confessions of an Advertising Man," by David Ogilvy).
  Weasel Words http://sunset.backbone.olemiss.edu/~egjbp/comp/ad-claims.html
• Working in pairs, students should create a full-page, half-page, quarter-page, and eighth-page ad for each of the following types of business:
  • restaurant
  • retail sales (clothing/department stores)
  • automobile sales/manufactured homes sales
  • retail sales (books, music, electronics)
  • service occupations.
• Students will take mock-ups, with tabulated results of market survey, school demographics memo and sales scripts, to area businesses.

Assessment

• Students will prepare mock-ups for five different types of businesses, in four different sizes.

Resources

• Clip art files
• Computer